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Hennessy VSOP Privilege Limited Edition 2021 by Refik Anadol

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In a groundbreaking collaboration, Hennessy welcomed the pioneer and acclaimed media artist and director Refik Anadolto its historic seat in Cognac, France, to capture the Tasting Committee’s tasting experiences and emotions via neuroscientific research methods and machine intelligence to create an unprecedented work of art.

Using 3D data mapping, Refik Anadol interpreted and transcribed the Tasting Committee’s emotions into the color, shapes, reliefs and textures that appear on the Limited Edition. What was once an invisible sensory experience has suddenly become tangible: the power of balance appears in a harmonious and poetic surface design. Data becomes art in a visual metaphor for a blend; like the cognac itself, Sense of Heritage is designed to be appreciated on an individual, sensorial level.

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